As the global luxury market enters a cooling-off period, more and more consumers are beginning to rethink: “What is truly worth spending on?” According to the latest report by Bain & Company, the global personal luxury goods market is expected to contract by 2–5% in 2025. Sales slowdowns have been reported by groups such as LVMH and Kering, particularly in leather goods and ready-to-wear.
Yet, some jewelry brands have managed to hold steady, and even continue to upgrade, creating coveted pieces that defy market headwinds. Compared to It Bags that lose their luster after a few wears, a finely crafted, versatile jewelry piece can last five, ten years—or even accompany its owner through different stages of life. Below are five classic jewelry choices that remain worth collecting, adding timeless elegance and sparkle to your everyday style.
1. Van Cleef & Arpels – Alhambra Collection
For many Asian women, Van Cleef & Arpels’ Alhambra clover series is the ultimate beginner’s choice. Since its debut in 1968, the four-leaf clover, symbolizing luck, has charmed countless wearers with its clean contours and soothing gemstone hues.
From the soft shimmer of mother-of-pearl to the vibrancy of carnelian, and the grounded tones of malachite or tiger’s eye, each stone paired with yellow or rose gold delivers refined charm. Its success lies not only in beauty but also in its versatility, balanced size, and high recognition. Students, professionals, and mothers alike can easily style it.
In the resale market, Alhambra maintains high liquidity and value retention, consistently ranking among the most stable luxury jewelry pieces—a true “wear long, sell well” classic.
2. Cartier – Love & Juste un Clou Collections
When it comes to must-have classics, Cartier’s Love and Juste un Clou are essentials for both men and women.
The Love bracelet, with its screw motif symbolizing “a locked commitment,” carries a subtle ritualistic charm. It is a favorite for couples, but works equally well worn solo or layered. In yellow or rose gold, it offers a warm, soft glow on the skin, exuding understated elegance.
Meanwhile, Juste un Clou—inspired by a simple nail—delivers bold, avant-garde flair. Its streamlined design is neither too sharp nor too rigid, making it versatile for pairing with business attire or casual looks while radiating confidence and individuality.
Though understated, both designs are instantly recognizable, with strong resale demand—often serving as the entry point into fine jewelry for high-net-worth buyers.
3. Boucheron – Quatre Collection
Renowned as the creative pioneer of French high jewelry, Boucheron is known for bold, narrative-rich designs. Among them, the Quatre collection is a modern classic that resonates with younger buyers.
Its hallmark lies in its four-layered structure, each representing a different texture or material—Clou de Paris, Grosgrain, polished gold, and ceramic. These stacked details create rhythm, sophistication, and dimension.
Offered in variations like Classique, Blue, and Red, Quatre pieces have become favorites among stars such as Han So-hee, Xiao Zhan, and TWICE’s Mina. With high recognition, understated luxury, and strong value retention in the secondary market, Quatre is beloved by both fashion insiders and collectors.
4. Tiffany & Co. – Lock & HardWear Collections
Traditionally associated with its blue box and engagement rings, Tiffany has transformed its brand image in recent years, appealing to younger buyers with bold, modern collections like Lock and HardWear.
The Lock series, with its minimalist curves and clasp motif, symbolizes connection and protection. Its clean, gender-neutral style makes it perfect for couples to share or for versatile daily wear.
The HardWear collection, featuring chunky chain links with an industrial edge, embodies sleek modernity with metallic shine. Both series exude effortless sophistication, pairing easily with anything from a white T-shirt to a sharp suit.
Thanks to Tiffany’s strong brand momentum and consistently reliable quality, these collections also enjoy strong demand in the resale market—especially timeless metal versions.
5. Chaumet – Joséphine & Bee My Love Collections
Rising rapidly in Taiwan’s luxury scene, Chaumet—once the imperial jeweler of Napoleon’s court—offers two standout collections: Joséphine and Bee My Love.
The Joséphine line, inspired by Empress Joséphine, features pear-shaped motifs reminiscent of tiny crowns. Crafted with diamonds or mother-of-pearl, these designs strike a balance between softness and strength, creating a regal yet wearable elegance for daily outfits.
Meanwhile, Bee My Love takes cues from honeycombs. Its clean hexagonal geometry works beautifully alone for a minimal look, or stacked for modern sophistication.
Unlike short-lived trends, both collections shine for their timeless design, layering flexibility, and enduring value—not only visually striking but also reliable in the resale market.
While the luxury market faces headwinds, classic jewelry remains a resilient investment. From Van Cleef’s timeless clovers to Chaumet’s regal designs, these five collections prove that with the right choice, jewelry is not only adornment—but also a companion through life, with lasting beauty and value.